Case Study
Identifying Trusted Indirect Sales Channel Partners
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Project Overview
As a new-to-market software provider, our client needed extra bandwidth to scale sales efforts abroad. We assisted inidentifying and managing a range of international partners to accelerate wins.
Client Profile
Client
Anonymous
Business Type
Software as a Service
Client Location
North America
LAM LHA ADVISORY
- Conducted in-network outreach to gather feedback on client’s product and test BD approach
- Engaged with distribution partners to solidify agreements
- Participated in relevant trade shows to ensure commitment from partners
- Supported sales and marketing material development
Key Outcomes
- Strengthened brand through successful demos at strategic EU events
- Solidified market coverage by securing distributor relationships
- Secured proofs of concept in EMEA locations with future opportunity
Small tech needs strong partnerships with international distributors, but it’s hard for them to identify the right ones. OEMs have spent decades vetting and refining their channels. We help new players catch up.
Richard Siegwald
Director
